How to create a Facebook Business Page: New tips for 2025
Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.
- It says it’s optional but we would suggest filling it out so as to create an optimal page.
- From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more.
- So, if you’re not already logged into your personal account, log in now.
- You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare.
- It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp.
The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. For category, type a word or two that describes your business and Facebook will suggest some options.
Make sure the photos you choose align with your brand and are easily identifiable with your business. For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. It helps track metrics like reach, engagement rate, impressions, shares, and more.
Plan and compose your content
The profile photo should be your logo, while the cover photo should be branded and give the King Johnnie Casino Facebook Page followers a CTA. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
Experts’ tips for bringing your Facebook Page into 2025
This makes it a high-leverage channel for connection and conversion. Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. Rolling with the pet store example, your profile photo should not be a picture of your dog. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop.
In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence. Facebook Pages are for businesses, brands, organizations and public figures to share updates and connect with people. Facebook is a global social network that connects people with friends, family, communities and brands.