What is an SEO expert? Google Search Central Documentation
On-page SEO is everything you can do on the website – from the optimization of content through technical aspects. SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. Sometimes, it’s just a case of showing an example of how you or your business does things differently. Information gain is a measure of how unique and valuable your content is compared to the content that’s already out there. As you might expect, comprehensive content tends to be MUCH longer than your average blog post. And there are lots of other benefits to this too, which you can learn about in our guide to internal linking.
SEO takes longer to deliver results than SEM
The goal of the mind map is to drive keyword research, content production, and overall content strategy. Free tools that you can connect to Squarespace, like Google Search Console or Bing Webmaster Tools, can help you get started. You can also review your website’s keyword analytics to find out which terms are already driving visitors to your website. Several major Google search engine changes starting in 2011 changed the SEO industry forever. In particular, Google updates started to target (and punish) spam and low-quality websites.
- In my experience, pages with lots of external links on them (like a resource page or list of “best posts”) work best.
- We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.
- I recommend keeping tabs on important pieces of content, rather than just your total website traffic.
- Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density).
- High-quality backlinks from reputable and relevant sites significantly boost rankings.
An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources. This is then shown in one overview, with the hope that this directly answers the specific question asked. SEO is both the art and science of improving a website, and pages within, to be as visible as possible for when people search for a relevant topic within any search platform. Since website SEO improves the user experience, it can also lead to better engagement and conversion rates, plus increased traffic from other sources—not just search engines.
The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization.
Monthly Traffic data for “” vs “”
If your content gets a lot of impressions but few clicks, it suggests you need to optimize it further. Sometimes it’s just a case of tweaking your title tags and meta descriptions. It can bring improvements in rankings, traffic, and even backlinks. If your content doesn’t provide a great user experience and isn’t easy to read and understand, it WON’T rank.
We all rely on search engines to find everything from quick answers to complex research. Whether you’re searching for a recipe, troubleshooting a problem, or just satisfying curiosity, search engines are our go-to resource. Google stands out as the most widely used, often serving as our first stop on the Internet. Schema markup is one of the elements used for generating AI Overviews.
Things More Important for Your Content Than Content-Length
This goes beyond just your content marketing to the deeper levels of your site’s HTML. You can also freshen up your content by updating posts, rewriting them to SEO Anomaly make them more effective, or adding new information and statistics over time. However, creating brand new content is not the only way to keep your content fresh. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some time on your website.