Free SEO Tools
This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent.
First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses. They do this day in and day out, so they won’t need the ramp-up time that you or a member of your team would need in order to learn the basics. I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could. In any case, AI-generated content isn’t going anywhere, it will only become even more prominent in the future. By that, I don’t necessarily mean the AI content you create — but the content outside your direct control, that AI chatbots generate about your brand in their search results.
- Plus, additional information for each keyword like their search volume, KD%, search intent, and more.
- Google’s algorithm sees backlinks as votes of confidence on your site and considers the source’s domain authority to validate them.
- Simply enter a starting keyword to receive a list of related keywords you can target.
- You’ll also explore how AI is changing content creation and optimization, including how to use AI tools and prompts ethically and effectively in your workflow.
Improve Content Discovery With Content Curation
On top of that strong competition, singular keywords can be infuriatingly vague. If someone is searching for “dog,” you don’t know if they want a list of dog breeds, information about dog food, a place to buy a dog collar or just a site with cute photos of dogs. Having a website set up for SEO success will help Google crawl and index your pages.
Defining Your Target Audience
Without SEO, we’d have to spend over $0.5M on ads to get that traffic. Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills!
Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension. An excellent feature of Ubersuggest is its ability to filter out keywords you’re not interested in from search results. This tool lets you discover how difficult it will be to rank in the top 10 search results for any keyword. This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, a click-through rate date, and SERP analysis. AnswerThePublic is a nifty tool that provides content marketers with valuable data about the questions people ask online. One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.
This tool isn’t for every company, but for those that can afford it, it effectively combines multiple SEO tool types into one platform. I sifted through a ton of SEO software options (including SEO Anomaly ones I use regularly) to find what I think are the best SEO tools around. We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission.
Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search behavior. The course also covers on-page SEO analysis techniques to uncover optimization opportunities. Keywords are ideas and topics that define what your content is about. Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions.